Kit

Best For

Creators using email as the sales engine for digital products, courses, coaching, memberships, or services — especially those who want tags, segments, sequences, and visual automations around a sales funnel.

Avoid If

Businesses whose primary goal is a newsletter-first publication funded by advertising, sponsorships, or paid subscriptions with a 0% platform fee, or that need unlimited automations without a paid plan.

Pros

• Free plan supports up to 10,000 active unique subscribers.
• Free plan includes unlimited broadcasts, forms, landing pages, digital products, and subscriptions.
• Paid plans provide unlimited Visual Automations and Email Sequences.
• Tags, segments, custom fields, sequences, Commerce, and integrations support product and service funnels.
• All five Free Smart Recommendation slots are editable; recommendations can be turned off.

Cons

• Free has no Visual Automations or Email Sequences; a paid plan is required.
• Paid Recommendation earnings require a paid plan; Free recommendation slots are editable.
• Commerce charges 3.5% + $0.30 per USD transaction, including card processing.
• New Programmatic Ads applications are paused, and CPC sponsorship placement is not guaranteed.